ABOUT US
Meet The Professionals Who Can
Help You Pursue Your Goals!
We Help Individuals And Families Work
Toward Achieving Their Ideal Retirement
About TruNorth Advisors
We are a team of fiduciary advisors in the upstate area & Asheville. Helping families invest in a smart way for and through their retirement, drives everything we do. Our goal is to eliminate the pain of taxes and uncertainty of market fluctuation by using proven, Tax Free Investment Strategies as part of a full, holistic financial plan. We are a unique fiduciary firm that puts our client’s best interests before our own. We always seek to minimize conflicts of interest, be transparent and live up to the trust our clients place in our firm. We take our responsibility of acting on behalf of our client’s with the utmost honesty and integrity.

MATTHEW J. DIXON, RFC® CFEd®
CEO and financial Advisor
Matt is nationally recognized for his Tax-Free Strategy Approach to retirement income. He has over eight years of experience in the financial services industry and has been an educator to the public for five years. In addition to his public education programs, he is a featured host on the WGTK Radio Show, “the Max Radio Hour”, and has guest appearances on local news stations in The Upstate.
He provides guidance to help you develop an overall retirement strategy and offers a variety of insurance and investment products to help achieve the objective of that strategy.
Byron Hurren, RFC®
& CFEd®
Partner & Financial Advisor
Byron began his professional career in the financial industry as regional director with an insurance commodities firm. He entered the wealth management industry after meeting people who lacked access to tailored fit retirement planning and advice. His passion for finance and making a positive impact in people’s lives on a daily basis, made becoming a financial advisor an easy decision.


Adam Taylor, RFA® & CFEd®
Associate Advisor
Adam has experience in Finance dating back to 2018 starting by managing a group of volunteers housing, allowances, and the general finances for over 250 individuals. He saw the importance of having a good financial plan for businesses but more importantly, for individuals. In 2019, he began his financial advising career with a local firm here in Greenville. He once again saw the importance of a customized financial plan seeing that retirement is much greater than a portfolio or product. Adam is a fiduciary advisor, currently holding his Series 65 and his Life Insurance License. He enjoys building financial plans for anyone in need and making sure those plans stay true.
On the weekends, Adam spends his time at the various lakes around Greenville or in the mountains fishing or hiking. He also volunteers are his church co-teaching a Sunday School class
Account Specialists & Servicing Team

Landon Morse
New Business Specialist
(864) 800-1831 Ext. 5006

Susan Holland
New Business Specialist
(864) 800-1831 Ext. 5005

Kathy Wiley
Case Manager | Annuity & Life New Business
(864) 800-1831 Ext. 1004
Business Development Team

Mari Pawlowski
Client Relations Specialist
(864) 800-1831 Ext. 5003

Cat Johnson
Marketing & Event Coordinator
(864) 800-1924

Lexie Gamble
Client Acquisition & Retention
(864) 800-1806
Planning & Operations

SaraBeth Shalala
Paraplanning Specialist
(864) 800-1831 Ext. 1002
Julie Worley
Client Service Advisor
(864) 800-1831

Leilani Mullinax
Director of Operations
(864) 800-1831 Ext. 1003
Testimonials:
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